Note :-

1. All questions carry equal marks.
2. There will be Negative Marking.
3. Medium of Competitive Exam: Bilingual in English & Hindi.

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Syllabus : Business Administration-II

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1. Legal Aspects of Business

1. The Indian Contract Act, 1872- Essentials of valid contract, Offer and Acceptance, Consideration, Free consent, Void and Voidable agreements, Discharge of contract.
2. The Sale of Goods Act, 1930- Sale and Agreement to sell, Conditions and Warranties, Transfer of ownership in goods, Performance of Contract.
3. The Companies Act, 2013- Formation of company, Memorandum of Association, Articles of Association, Prospectus, Raising capital, Raising debt- funds, Book building, Management of companies, Board of Directors, Key management personnel; Dividend payment; Accounts and Audit; Winding up.
4. Secretarial Practice- Board and Shareholder's meetings, drafting notices, Proposals, Conducting meetings, Recording minutes, corporate reports, Compliance reports.
5. The Indian Trade Union Act, 1926.
6. The Payment of Wages Act, 1936.
7. The Minimum Wages Act, 1948.
8. The Factories Act, 1948.
9. The Industrial Disputes Act, 1947.
10. The Consumer Protection Act, 1986.

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2. Marketing Management

1. Marketing Management: Concept, Importance, Scope, Approaches to Marketing, Marketing process, Marketing Environment, Social, Legal and Ethical Issues in Marketing.
2. Product Planning: Product Policy, Decisions, Brands and Trade Marks, Packaging, Product Planning in India, Brand Equity.
3. Pricing: Factors to be considered in Pricing, Pricing Objectives and Strategy, Breakeven Analysis, Price Maintenance, Discount Policy, Special Selling Terms, Credit Terms.
4. Channels of Distribution: Types of Channels, Evaluating the Major Channel Alternatives, Channels of Distribution in India.
5. Advertising and Sales Promotion: Advertising Programmes, Advertising strategies, Media management, Impact assessment, Sales Promotion Tools and Techniques, Sales Forecasting, Direct Marketing, Event Management, Integrated Marketing Communication, Customer Relationship Management.
6. Market Segmentation, Market Analysis, Market Research.
7. Trends in Marketing: Service Marketing, Green Marketing, Digital Marketing, Rural Marketing, Social Media Marketing.
8. Sales Management: Sales Planning and Organization, Salesmanship, Sales Evaluation and Control.
9. Consumer Behavior: Buying Process, Buying Decision, Making Process, Perception, Attitude, Consumer involvement, Consumerism.
10. Supply Chain Management: Logistic activities, Logistic mix, and Logistic organization.
11. Export marketing: Regulation, Facilitation and Documentation.
12. International Marketing: Nature, Importance, Scope, Domestic and international marketing, International marketing environment.

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3. Corporate Governance and Business Environment

1. Social and Cultural environment of business- Company and Stakeholders, Ownership and Control, Shareholder activism, Diversity, Foreign Institutional Investors.
2. Corporate Governance, Board of Directors- Composition. Independence, Board Committees- Role and functions.
3. Social Responsibility of Business- CSR Strategies, CSR Activities.
4. Business and Corporate Ethics- Code of ethics, Ethical dilemmas, Crony Capitalism, Whistle Blower Policy, Insider trading.
5. Legal Environment of Business, Changing Dimensions of Legal Environment, Intellectual Property Rights.
6. Environment Protection, Government Policy on Environment, Water (Prevention and Control of Pollution) Act, 1974, Air (Prevention and Control of Pollution) Act, 1981, Environment (Protection and Control of Pollution) Act, 1988.
7. Globalization: Its implications, Competition Act, 2002.
8. Spirituality and Management: Concept of spirituality, Indian Ethos and Values, Application of Yoga in Management, Meditation and Management of Stress.
9. Concept of Entrepreneurship, Characteristics, Role of Entrepreneurship in Economic Development, Competence and Qualities of Entrepreneur Small Business Management: Characteristics.
10. Ecommerce: Characteristics, Process, Key drivers of Ecommerce, Elements, Standards, Technologies, Ecommerce Models, Mobile Commerce.