Note :-

1. Duration of Paper: 3 Hours
2. All Questions carry equal marks.
3. Medium of Competitive Exam: Bilingual in English & Hindi
4. There will be Negative Marking.
5. Objective type paper .

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Syllabus : Applied Arts-I

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Unit I: Digital Advertising and Marketing

1. Digital Photography: Principles and techniques of digital photography, Integration of digital photography in advertising.
2. Advanced Advertising: Advanced advertising strategies and tactics, Innovative approaches in digital advertising.
3. Web Design and UI Design Works: Principles of web design, User interface (UI) design for effective digital advertising.

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Unit II: Design in Advertising and Creative Process

1. Creative Process for Design and Advertising: Overview of the creative process in advertising, Idea generation and concept development.
2. Visualization in Advertising: Understanding visualization in design and advertising, Techniques for effective visualization in advertising.
3. Typography and Layout Planning: Importance of typography in effective communication, Planning layouts for various advertising media.

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Unit III: Advertising and the Marketing Mix

1. Introduction to Advertising and the Marketing Mix: Definition and importance of the marketing mix, Four Ps and Seven Ps marketing models.
2. Branding and Image Building: Creating a brand image and identity, Strategies for building and managing brand image.
3. Channels of Distribution in Advertising: Understanding the role of distribution channels in advertising, Considerations for selecting and utilizing distribution channels.

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Unit IV: Advertising Messages and Communication

1. Consumer Behavior and Advertising: Impact of consumer behavior on advertising strategies, Utilizing behavioral sciences in advertising.
2. Attitude Formation and Persuasive Communication: Importance of attitude formation in advertising, Techniques for persuasive communication in advertising.
3. Advertising Creativity and Copywriting: Cultivating creativity in advertising, Strategies and techniques for effective copywriting.

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Unit V: Planning and Managing Advertising Campaigns

1. Advertising Planning: Seven basic steps in campaign planning, Appraising the advertising opportunity and analyzing the market.
2. Research in Advertising Planning: Overview of research in advertising campaigns, gathering primary data and conducting qualitative and quantitative research.
3. Advertising Coordination and Integration: Coordinating advertising with other promotional activities, Collaborative advertising efforts and their benefits.
4. Interactive and Alternative Media: Utilizing the internet, e-mail, and social media for advertising, Strategies for effective interactive and alternative media campaigns.
5. Digital Advertising and Its Impact: Introduction to digital advertising and its advantages, Leveraging digital advertising for brand success.